The Catholic University of America

Responsibilities of the Associate Vice President for Marketing and Communications

The Trademark Act of 1946

Summary of the Law: Trademarks used in interstate commerce are protected under the Trademark Act of 1946, also known as the Lanham Act. Unlike copyrights and patents, trademarks may be protected under state law, federal law, or both. Registration is not necessary for the protection of a trademark.

Responsibilities: The Policy is that the University's name, coat of arms, seal and certain other marks are trademark protected. Any and all use of the University names, logos, and/or other marks for commercial purposes is prohibited unless approved by the Office of Marketing and Communications. If such a use is made without permission of the Office of Marketing and Communications, and it comes to their attention, the Office of Marketing and Communications will notify the Office of General Counsel.

The Family Educational Rights and Privacy Act of 1974 (FERPA)

Summary of the Law: Regulates the keeping and dissemination of student records at all institutions that receive federal funds or who have students receiving federal funds. Procedures must be in place to allow a student access to student records. Consent must be obtained to release student records to a third party, with certain exceptions contained in the law. Directory information may be released without permission of the student unless the student has specifically requested that said information not be released.

Responsibilities: It is the responsibility of the department forwarding information regarding a student to Marketing and Communications to ensure that any honors, awards or other directory information to be listed on the web page or in other publications has been checked against the directory hold list. If the student has placed a hold on release of directory information, then information about that student cannot be published. It is the responsiblity of Marketing and Communications to ensure that education record information which is not directory information is only released with permission of the student. This would include disclosures to the media.

Americans with Disabilities Act and Rehabilitation Act

Summary of the LawThe ADA and 504 require all programs and activities of the University to be accessible to those with disabilities. Marketing and Communications is responsible for assuring that publications produced with their assistance contain the required accessibility text for persons with disabilities. See the Accommodations at University Events Policy below. For all publications (including ads) that implicitly or explicitly invite people to visit campus, the Office of Marketing and Communications has two options for required accessibility text that they will require, depending upon the event in question.  

Related Policies

Accommodations at University Events


Copyright Ownership


News Releases

Permission to Photograph on Campus

Publication Services

Speaking to the News Media

Staff Photography Services

Student Records